20+ Differences Between Vision vs. Mission (Explained)

Worldwide, businesses and organizations create vision and mission statements to serve as a road map for their operations. The fundamental components of any company are its mission and vision statements.

Organizations are not required to have both, although the majority do. The mission and vision statements serve distinct functions and cannot be used interchangeably. Organizations should periodically review their vision and purpose statements given the current situation of the economy and society. 

It’s crucial to craft vision and mission statements properly if companies want to use them. Boards frequently create vision and purpose statements in a hurried manner.

A vision statement is what some people mistake for a mission statement, and vice versa. This is significant in part because performance and the vision and mission statements are related.


Key Differences:


  1. The desired position of the firm in the future is covered in the vision statement.
  2. As long as the firm lives, the Vision Statement remains unchanged.
  3. The goal of the vision statement is to motivate.
  4. The company’s goals for the future are stated in the Vision Statement.
  5. Compared to the mission statement, the vision statement is shorter.


  1. The company’s business, purpose, and strategy are discussed in the mission statement.
  2. When necessary, the firm may modify its mission statement.
  3. The goal of the mission statement is to educate.
  4. The primary goal of the business is outlined in the mission statement.
  5. Compared to the vision statement, the mission statement is longer.

Comparison Between Vision And Mission

DefinitionA succinct declaration outlining the company’s goals for its position going forward.A declaration outlines the goals and strategies the organization will use to achieve those goals.
MeaningIt refers to the effect of the statement.It refers to the cause of the statement.
ShowsIt shows a path to the future and where the owner wants to see the company.It shows the current situation of the company.
UseThe main motive of the vision statement is to inspire the company.The main motive of the vision statement is to inform the company.
DurationThe vision is a long-term statement.The mission is a statement for a short duration.

Major Differences Between Vision And Mission

What Exactly Is The Vision?

Your mission statement directs the business. The purpose is then determined by the company’s future. What you wish to become is the subject of the vision statement.

It’s aspired to. The vision statement encourages progress on both the inside and outside. Teams can better focus on what’s important to their organization when they have a clear vision for it. It encourages innovation as well. 

Because they are aware of what success means for their business, a purpose-driven organization sees success as a whole. On the other hand, a firm that lacks vision is headed in the wrong direction.

Imagine being inactive, using antiquated methods, wandering aimlessly, and without motivation. Even so, can a business exist without a defined vision? You already know the solution to it.


Writing a Vision statement:

  1. You most likely don’t possess a crystal ball that would enable you to predict the direction of your business, but if you do, would you be prepared to share it with us? 
  2. Therefore, because it requires you to think very broadly, creating your vision statement might be difficult for someone without psychic ability. 
  3. Consider the big picture and ask yourself, “What is the overarching goal I’m pursuing?” Do not be alarmed; we have broken down this important undertaking into three manageable phases. 
  4. Begin with comprehending the importance of your offering. How does it assist people? How does it make their lives better? 
  5. Consider our example of a professional personality test for a minute. What is the outcome in such a case? No, it isn’t the app, per se.
  6. A match with a career that looks to be a perfect fit is the end result (and value!). Consider it like this: Your business is the racetrack on which your clients are competing. 
  7. What do they receive as they reach the finish line? This can assist you in realizing the impact your actions have on your clients, your neighborhood, or perhaps the entire planet. 
  8. What fills out your victory column when you look five or ten years into the future (let’s stop there for the moment)? Take notes on everything that occurs to you. 
  9. Do you want to become the most reputable source for job discovery in the entire world? Let’s go back to our personality test example.
  10. Do you want to make the world such that no one despises their job? Do you want everyone to be confident in their next professional move? 
  11. It’s time to start putting them together using various combinations and language, much like you did with your goal statement, to see what you come up with. 
  12. Once more, you’ll need to experiment until you’re satisfied with a nearly finished product that you can show to others for comments. 

What Exactly Is A Mission?

Your firm is guided by your mission statement. Your work or your business’s core is what determines your goals and, ultimately, what it will take to achieve those goals.

The culture of your business is also shaped by it. This cascading impact of a mission statement attests to its importance in any corporation. 

You can see right away from its definition how a strong mission drives a team to go forward toward a shared objective since everyone is working toward the same end goal and has the same starting point.

The reverse outcome can occur, though, if the mission is ineffective or nonexistent. Imagine silos, misunderstandings, fumbling, and a lack of motivation. Consider the impact that might have on a business.


Writing a Mission statement:

  1. There is a wide range of what mission statements might say, from one sentence to several pages. 
  2. Some firm mission statements even go into depth about how they serve their workers, communities, and consumers in addition to their customers. 
  3. Write a brief (just one phrase will do) answer to each of those prompts using your favorite pen (we know you have one!) and a notebook. 
  4. Imagine, for instance, that you are employed by a software business that created a job-matching app that incorporates highly specialized personality assessments. 
  5. Your mission statement is still a hot mess, even if you have the specifics worked out. It’s time to glue them together to create a statement that is easier to read. 
  6. Start rearranging the elements, replacing certain words with others, and making other adjustments to get a few possible phrases. 
  7. Do not consider yourself to be wed to the first draught you create. Here, it’s all about learning by doing.
  8.  Additionally, the more possibilities you generate, the more freedom you have to choose something that works. 
  9. You can’t develop your mission statement in a vacuum since it encompasses your business as a whole. 
  10. You may find out what they think by conducting focus groups, formal surveys, or simple one-on-one conversations. 
  11. The secret here is that you shouldn’t merely gather that input; instead, you should give it some thought and put it to use. 
  12. Imagine if the majority of people who responded to the personality test mission statement selections concurred that something shorter and more succinct as desired. 
  13. Your mission statement is available. When it’s written out like way, it appears simple as pie. But if it takes you a little longer, don’t worry. 

Contrast Between Vision And Mission


  • Vision- A vision statement concentrates more on the purpose or “why” of the organization’s efforts. In other words, a mission statement may act as a road map for strategic planning to achieve an organization’s goal.
  • Mission- A mission statement typically outlines the “what,” “how,” and occasionally the “why” of the business. Simply said, a mission statement may act as a road map for how strategic planning should be carried out.


  • Vision- The long-term objectives that your company is pursuing are described in your vision statement.
  • Mission- A company’s current efforts to accomplish its aim are listed in the mission statement.


  • Vision- In order to guide workers’ activities on the greatest path for the future, vision statements are frequently more focused on them than on other existing stakeholders or potential investors.
  • Mission- In general, mission statements are outward-looking declarations that are largely focused on customers. They can, however, also influence corporate policies for staff members and provide a feeling of coherence for everyday decision-making.


Purpose of Vision and Mission:

  1. When defining its objectives and the organization as a whole, a business must consider both its vision and its purpose if it hopes to generate movement and noticeable outcomes. 
  2. Getting extremely clear on the concept of creating and leading with purpose and outlining how it shows up every day will be the element that will bring everything together. 
  3. In this context, the definition of “purpose” is “a person’s perception and feeling of resolve or determination.” 
  4. In my opinion, the greatest way to determine an organization’s mission is to ask yourself why you are carrying out the tasks that you are. 
  5. What significant issue are you resolving, or what cause are you supporting? What will happen if you don’t do it? Who loses? Or who will take over? Why do all of you come up here and not at the business across the street? 
  6. Investigating a company’s principles, ethics, and beliefs may help create a mission that makes working there worthwhile. 
  7. If you are unable to distill something into its essence, you still have work to do. The majority of moral issues linger here with an unclear or, worst still, nonexistent purpose. 
  8. When a strong personal brand draws people into a discussion that states, “I enjoy my work,” without hesitation. What I do, I adore. 
  9. The statement “I adore my company, and I love the people I work for/with” is frequently at the forefront. At the end of the day, it is the “have.” Visualization is the image. 
  10. The mission serves as a direction for travel. Everyone, from the CEO to the janitor, feels a sense of purpose when they complete their intended task. 
  11. When specific actions lead to values that are human-centric in nature, that is when the purpose is present. 
  12. And such actions provide the feelings we desire both during and after the accomplishment of major objectives and the achievement of desired results. 
  13. It will always come down to how we want to feel in the end. And a company’s greatest asset will always be the people who are the source of those emotions.


  • Vision- Starbucks’ vision is to “build Starbucks as the world’s leading supplier of the finest coffee while upholding our unwavering ideals as we expand.”

    Their statement is succinct—less than one phrase long—and showcases their distinctive character and goods in a bold, comprehensive manner.
  • Mission- “To amuse, inform, and inspire people across the world through the power of unrivaled storytelling, reflecting the iconic brands, brilliant minds, and breakthrough technologies that make ours the world’s top entertainment organization,” reads the mission statement of Disney.

    Because Disney works in so many different industries, including narrative, branding, technology, and entertainment, its mission statement is lengthier.


  • Vision- It includes your future goals and aspirations. It motivates you to provide your best effort. It influences how you see the purpose of your employment.
  • Mission- It states the organization’s founding principles and overarching objectives. The organization’s leadership, team, and investors make up its main target audience. Its primary job is to identify the important measure or metrics of the organization’s success.

Writing the Statement: 

  • Vision- Where would we like to be in the future? When do we hope to arrive at that point? How do we intend to proceed?
  • Mission- How do we spend today? Whom are we doing it for? What is the advantage? Or, why do we act the way we do? Who, What, and Why?


  • Vision- You could be tempted to alter your vision as your organization changes. Change should be limited since your organization’s base is explained in its goal or vision statements.
  • Mission- Even if your mission statement changes, it should always reference your basic beliefs, customers’ demands, and your vision.


  • Vision- Clarity and absence of ambiguity: Describes a bright future (hope); Memorable and captivating expression; realistic and attainable ambitions; congruence with business principles and culture.
  • Mission- Who are the organization’s main “customers” (stakeholders) in terms of its mission and values? What obligations does the business have to its customers?


  • Vision- Aids in understanding the motivation behind a certain action. The business is aware of its goals for the future.
  • Mission- Aid in identifying what they are doing specifically. The business is aware of what it has to do right now.

Frequently Asked Questions (FAQs)

Q1. What does a company write first, a vision or a mission?

The first is a vision statement. It gives the organization a place to go. A mission statement follows. This serves as a map that shows the way to the destination.

Q2. What are the elements of a mission statement?

A business mission statement should include the target market or core market, the product or service, and the distinction—what makes the product special or why the audience should choose it over alternatives—according to Chris Bart, professor of management and governance at McMaster University.

Q3. Why are some leaders without vision called weak?

A bad leader concentrates only on finishing the task at hand rather than using it as an opportunity to assist their team members gain new knowledge and abilities.

Keeping their followers on the sidelines before investing in them, whether out of neglect or because they perceive others as threats, is a sign of an unproductive leader.

Q4. Who can be considered a strong leader?

You are demonstrating strong leadership when you can challenge, inspire, motivate, and inspire your team to create their finest work.

Strong leadership creates relationships between employees that enable effective communication, increased creativity, and improved problem-solving abilities. It unites a team behind a shared goal.

Q5. What is a strategic statement?

Everyone at your startup will understand your company’s plan thanks to a strategy statement. The three parts of the statement are the purpose, the scope, and the competitive advantage. It is essential to describe all three elements as plainly as possible.

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