A digital marketer is a professional who uses digital channels to generate leads and build brand awareness.
Digital channels are company websites, social media, search engine rankings, email marketing, online display ads, corporate blogs, and digital marketer also use measurable analytics to identify weaknesses and find ways to improve performance across these channels.
|Advantages of being a Digital Marketer||Disadvantages of being a Digital Marketer|
|Get expertise in various skills||Tougher competition|
|Global reach||Dependability on Technology|
|Low cost||Time Consuming|
|Better Conversion Rates||Skills and Training|
|Always available||Complaints and Feedback|
|Impact on purchase decision||Security and Privacy Issues|
|Two-way conversation||Technology is reducing job|
|Environment friendly||Being a digital marketer is stressful|
Advantages of being a Digital Marketer
Get expertise in various skills
As their role requires, they wear many hats because of the unique combination of planning, creativity, and strategy. A digital marketer has to understand different technologies.
They have to master a wide range of skills and tools in order to stay on top of the ever-growing digital media channels they use to create, deploy, manage, and track campaigns.
Digital marketing allows one to expand their presence and reach a vast number of audiences. Website and social media pages of digital marketers can be viewed globally making one market global.
There are several social media platforms for advertising like Facebook, Twitter, Blogs, YouTube, P interest, LinkedIn. The time and time variations are not barriers to online digital marketing.
A customer can open a website or log in to social media pages anytime without worrying about the closing hours.
One thing that makes digital marketing business-friendly is cost-efficiency. A properly planned and well-targeted digital marketing campaign can reach the right audience at a much lower cost than traditional marketing methods.
One can reach a mass audience through a digital medium at a very low cost. The input cost is lower. One may even start his own business after gaining sufficient experience.
Better conversion Rates
Unlike other channels which require people to get up and make a phone call, or go to a shop, if one has a website, then their prospects are only a few clicks away from making a purchase. A digital marketer has reached almost every sphere of society.
One can get the advertisement and go through it at own comfortable time. Thus the conversation rate of generating a lead and its conversion into sales is seamless and immediate.
The Internet is never closed. It means all of our online assets (websites, e-books, articles, social media profiles, and so on) are always available to our potential customers all the time to keep them engaged with our brand.
As the hours available a day and days available a week increases. This gives the customer flexibility of view at their own desired time.
Impact on purchase decision
A digital marketing campaign can impact the purchase decisions of consumers. Very often people share stories and information online, and many people consider them as unbiased recommendations.
Target audience; get impacted as the need is searched through online behavior. Once a system recognizes an online user, he is given advertisements and the need becomes a demand.
As opposed to some types of traditional advertising, digital marketing allows organizations to have a two-way conversation with their customers and prospects.
One’s feedback is taken as their perception and addressed by digital marketers. Communicating is easily measurable and therefore, many businesses find it effective to determine their advertising budgets.
Digital advertising is more environmentally friendly than traditional methods of advertising. Likewise, it produces a limited level of waste, as organizations can approach highly targeted prospects.
Unlike TV or traditional print media, it allows them to approach their customers and prospects with personalized messages.
Disadvantages of being a Digital Marketer
Digital marketing campaigns should be well thought of, should stand out, grab attention and create an impact on the target audience since the competition has grown many folds in the recent past.
A monotonous approach or repeated method will drive the brand out of the competition in no time. As the input cost is lower anyone can start working in this profession.
Dependability on Technology
Digital marketing is purely based on technology and the internet is prone to faults. At times links may not work, landing pages may not load, and page buttons just don’t simply do their job. It may lead the prospective customers to switch to other brands.
One must redesign and restart if a newer technology arrives. Initially, it was time for emails, and then social media pages came. Now everything is going on.
Digital marketing campaigns are of time-consuming nature. The unorganized tactics and strategies consume a lot of time and become difficult to devote the desirable time to the campaign.
It eventually leads to negative results. The seamless advertisement and campaign look awesome. But the hardship and planning behind it are not visible. It takes several man-days to plan, draft, execute, and Beta testing a campaign.
Skills and Training
Staff needs the right knowledge and expertise to carry out digital marketing with success. The Tools, platforms, and trends change rapidly and it’s vital to keep up-to-date.
One needs proper skills and training in online digital marketing tools and strategies. Knowledge of software like Photoshop, PowerPoint, Paint, CorelDraw, and video editing is a must.
Complaints and Feedback
Negative feedback and criticism of a brand can be visible to your audience through social media and review websites. Effective customer service online can be challenging.
Negative comments or failure to respond effectively can damage our brand reputation. If the marketer’s efforts are not planned correctly or if the product is not up to the mark it may cause great loss to the brands.
Security and Privacy Issues
A number of legal considerations are around collecting and using customer data for digital marketing purposes. In today’s era hacking has become a very easy task for hackers so, one must be proactive to comply with the rules regarding privacy and data protection.
Technology is reducing job
Google is replacing third-party cookies in its Chrome web browser soon and some other search engines have already done so.
This will make the life of advertisers difficult as many of their marketing messages may not address a visitor’s needs. In this way, it becomes tough for people who are interested to work in the digital world.
Being a digital marketer is stressful
Being a digital marketer is stressful. One will have many different problems to solve at the same time and some clients can also be really difficult. One will often also work much more than people of other professions and stress levels are usually much higher.
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Marketing | Branding | Blogging. These Three Words Describe Me in The Best Way. I Am a Self-Taught Marketer with 10 Years of Experience. Helping Startups/ It Companies/ and Small Businesses to Enhance Their Business Through Branding and Marketing Ideas. On A Mission to Help Small Businesses to Be a Brand.