There was a time just a few years ago when people were ready to even walk miles to have their favourite food from their favourite restaurant. It was the time when random food cravings were not fulfilled as easily. People literally had to get out and buy the food from that particular eatery to fulfil their cravings. But that seems like a long-lost past and a memory whose story we could tell our kids.
Food delivery apps have come into our lives and made it much easier than we could imagine. No one has to stay hungry or survive on instant noodles during the exam days in hostel or during sick days while staying alone.
PROS OF FOOD DELIVERY APPS
- FAVOURITE FOOD DELIVERED TO HOME
Everyone of us has had that one day when we hate to get into the kitchen and going out and buying food seems to be too much of work. For those days, food delivery apps are just the saviour that we need so that we choose and order food as we like.
- OCCASIONAL CRAVINGS DURING WORK FULFILLED
During a hard and hectic day at work the right food is exactly what we need to uplift our mood and keep us going. What is better if we do not even have to leave our workspace to get that food? Food delivery apps exactly do these for us.
- AVOID CROWD
When the crowd is heavy at restaurants during the weekends or holiday seasons and people have to stand in lines for hours at length, food delivery apps seem like a blessing. You can enjoy the food in some serene corner of your choice far removed from the hustle bustle and crowd.
- TIME EFFICIENT
During a busy day at work or seminar day in college when going out to buy food for yourself might seem like a luxury, food delivery apps will save you. Just a minutes’ time and few clicks and voila! Your food has been ordered and will be delivered to you in no time.
- REDUCED OVERHEADS FOR RESTAURANTS
Having and maintaining a quality restaurant with competent staff can be heavy on the pockets of a lot of restaurant owners. They would rather pay to partner with these apps so that they can focus more on the quality of food.
- VARIED CHOICE
Food delivery apps give a varied choice to the customers as they can order any cuisine from any restaurant instead of visiting a restaurant that serves only a certain cuisine. They can order multiple dish, each from different restaurant, all to their taste.
- REDUCED ERRORS OF ORDER
Many a times waiters make mistake in taking down orders on calls or even in person. With food delivery apps, the chances of errors of orders on the part of the restaurant is almost null. This will also help protect the reputation of the restaurant.
- EASY TO OPERATE
These food delivery apps are extremely customer friendly and they guide one through the whole process so that even people who are not comfortable with technology can avail the advantages of a food delivery app.
- ORDER ANYTIME
Be it midnight craving for brownies or early morning breakfast before a flight, food delivery apps always come to the rescue. These apps partner with a variety of restaurants some of which even deliver food till late in the night. So, hunger is taken care of round the clock.
- EASY FOR OWNERS TO MANAGE ONLINE MENU
Menus of restaurants keep changing from time to time and the owners have to either print a new set of menus or disappoint the customers every time they order a dish from the outdated menu. Online apps make it easier just to edit the menu instead investing on a new set of printed menus.
CONS OF FOOD DELIVERY APPS
- LOSING CONTROL OVER BUSINESS
If a restaurant owner decides to partner with a food delivery apps, he loses the full control that he had over his business. He has to work according to the policies of the food delivery app.
- SHARED PROFITS
People would rather order from the delivery app if even if the same restaurant has a website where they can order from. The profits from the order from a food delivery app are shared between the restaurant owner and the owner of the food delivery app.
- NEED MORE OFFERS TO INCREASE THE SALES
With more competition and thousands of restaurants on the list, the restaurant needs to attract the customer with offers. This is a problem as the owner already has to share profits with the food delivery app but there is no way to upcharge the customer.
- NO DIRECT COMMUNICATION WITH CUSTOMER
Food delivery apps do not give the restaurants any access to the customers. Hence, the customer loyalty can be at risk as the app will be sending offers to the customers with the offers from the competitor restaurants.
- DANGER FACED BY DELIVERYMEN
The delivery apps might be offering to deliver our food in a short time under any condition but the onus is on the delivery men. They put themselves in danger to deliver our food within the stipulated time no matter the heat or the snow.
- TECHNOLOGICAL GLITCH
No matter how much we rely on technology and automation for everything, the chances of technology acting up are ubiquitous. In cases of these glitches no one can be blamed but it surely creates a misunderstanding between the customer and the people in business.
- COMPROMISE WITH QUALITY
While eating out at a restaurant, one can get the dish replaced if any fault is found in it. This cannot be done in case of ordering food from apps. The mounting pressure of orders from these apps sometimes make the restaurants give pre-cooked food with lower nutritious value.
Food delivery apps have sure come as a boon during our hard times when we would have to go hungry or eat unhealthy otherwise. It has completely changed the way we used to perceive restaurant food as now we can have the same food in our pyjamas just after investing a few clicks.
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“Business, marketing, and blogging – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, HR, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”