Anyone in an organisation can track client interactions, send necessary Emails, promote leads and even focus all their attention on engagements in order to provide actionable data that can produce improved results. The Microsoft Dynamics CRM assists in managing all of a company’s Customer Relationships in one single place.
The platform is multifaceted and allows the storage of all customer data, reducing delays in the promotion of movement through the sales funnel. This particular CRM program is centralised to the point where any one person can handle the customer relationships on his/her own, to make progress.
|Benefits of Microsoft Dynamics CRM||Drawbacks of Microsoft Dynamics CRM|
|Similar to traditional Microsoft Products||Optimized to only Microsoft products|
|It is very dependable||Proper knowledge required|
|No purchasing infrastructure||Still needs development|
|Pay-as-you-go licensing||No server code adjustments|
|Individual App Purchasing||Limited storage capabilities|
|Universal Access Options||Privacy is an issue|
|It is cheaper|
|Easy to use|
Advantages of Microsoft Dynamics CRM
- Familiarity :
The Microsoft Dynamics CRM is actually quite similar to the look and feel of any Microsoft product like a Microsoft Office product or a SharePoint, etc. It has a simple user interface that is both clean and uncluttered, making it very easy to learn the techniques of using the CRM System. So adopting this platform minimises training requirements.
- Dependability :
The Dynamics CRM can be used whether the data storage in use is on-premises or completely in the cloud or even if it’s a hybrid type of data management system. So the CRM can be adapted to mix and match what is needed in order to better the customer experience with the system, while also optimising the overall performance.
- No Purchasing Infrastructure :
No hardware needs to be purchased for implementing this CRM, reducing infrastructure investments for it, to zero. There is also no requirement for the maintenance of the platform, with Microsoft handling everything on their own. Smaller companies with a handful of IT staff can do a lot more with the data they collect owing to this feature.
- Licensing System :
All businesses can use the system to extract more from the customer data. The licensing system has a “Pay-as-you-go” offer with which the device can be licensed in place of licensing the named users. There can also be a mixture of the two in order to save more on added subscription licenses. So money is only spent where necessary.
- Individual Purchasing :
In case a business does not need all of the CRM apps, they can purchase only the ones that they need to start bettering their customer relationships. Each of the apps come with a monthly price, per user, with which they can be purchased individually each month(or more with extra payments).
- Universal Access Options :
Once named users are licensed, this platform provides the chance to give the people universal access to all the customer data that is required. The CRM can be connected to from any device, if the individual has made sure to log into his/her account. Especially salespeople can log real-time sales calls, immediately follow up leads, creating more opportunities.
- Cheap :
With this platform there is only one small fixed payment per device/user that is logged in. However with other CRMs there is one big payment for the server(s), with the cost for standard IT Equipments, maintenance costs and also the SaaS CRM Platform of preference. Other systems also need their equipment upgraded every 2-3years.
- Ease of Use :
This is a straightforward CRM platform. Basically it is as easy as sending an Email or using Excel, allowing even the non-technical users a brilliant chance of figuring it out. With simple controls and an intuitive user interface, users can easily figure out the procedure to log information. This again reduces the training costs.
Disadvantages of Microsoft Dynamics CRM
- Compatibility :
In case a company does not primarily use Microsoft products for their products/services, this CRM platform will find itself far from compatible. This platform is fully optimised only with the other Microsoft products. So putting in excess data into this CRM from the local storage may become a frequent possibility, eating up precious time.
- Proper Knowledge :
In the absence of a proper tracking mechanism of client data, potential leads, etc., beginning the use of this CRM can become a real struggle. This platform only works well with all of these processes already integrated into the business. It works so that these processes can be turned into actionable data that can be used.
- Needs Development :
This platform being designed as an on-premises one initially, lacks several of the features offered by competitors, that are cloud-based. For example, having a newsfeed page that is interactive, is something that was introduced to this platform fairly recently. Several such important features, for a CRM that comes with Dynamics, are still under construction for this CRM.
- Server Code Adjustments :
Even though there are a few options present for customisation, the user is not allowed to make any server code adjustments. In case the user needs additional portals, they have to pay extra. Although the platform can integrate with Azure it is still in need of several Microsoft extensions in order to really become a one-step solution.
- Storage :
There have been several complaints from companies that the data and file storage capacity of the Microsoft Dynamics CRM is particularly limited, especially in the online version of the platform. Even though there are options available to increase the storage capacity, they also require extra payments. So they are unfavourable when trying to keep costs to a minimum.
- Privacy :
Most of the time companies prefer to have complete control over their data. The Microsoft Dynamics CRMs new iteration is actually SaaS Service, meaning it is a cloud-only service. Microsoft has come out to assure that all the data stored on the platform will be kept safe by them, but this feature makes businesses uneasy about using the platform.
These pros and cons should help in the decision whether this particular CRM platform can help improve the customer relationship for your business. Strong Customer Relationship means trust, which in turn means loyalty to your brand and company. So if the negatives can be managed, it can be an investment to be considered.
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