Marketing a product to spread awareness among your consumers is a very important, nay, a vital process of selling. The type of marketing differs from one business to another, and this also creates a marketable base which can be retained through innovative marketing and loyalty gaining tricks.
In this age of rampant social media usage, using social media and marketing based on the advantages offered by the worldwide web is the most profitable part trending among businesses. Many renowned companies use social media based email marketing to garner consumers. We will now examine some pros and cons of the same.
|Benefits of social media based email marketing||Drawbacks of social media based email marketing|
|Takes advantage of growing online trends||Not a lot of people sign up for such marketing tactics.|
|Caters to a large number of people||Does not make a lot of money|
|Business names are growing in popularity.||Devoid of income from advertisements.|
|It is easy to sign up for||Can be treated as spam.|
|Imparts information regarding other products as well.|
|Curates a personalised list of products.|
|Keeps consumers up to date with all new developments|
|Has an option for time preference.|
ADVANTAGES OF SOCIAL MEDIA BASED EMAIL MARKETING
- Takes advantage of growing online trends
Social media based email marketing follows online trends that are popular among the users of social media. Therefore, by taking advantage of popular online trends and using cultural references, such businesses can post blogs and updates that refer to these trends. This will boost sales and views for the website.
- Caters to a large number of people
Social media based email marketing creates a curated audience perfect for your product. Signing up for the updates is an easy enough affair that is carried out in mere minutes, and the website uses algorithms to track the online movements of the customer to offer relevant posts. This type of marketing caters to a large number of users, while still offering a more personalised appeal.
- Business names are growing in popularity
Every time that people sign up for the company’s social media based email marketing, your masthead on each product update creates a sense of familiarity among consumers and makes it more or less a household name, so to speak. If people become familiar with your name, the more they will be prone to advocate for your page and your business will inversely increase.
- It is easy to sign up for
Signing up for social media based email marketing is an easy process that does not require convoluted instructions nor any verification. It only requires minimum details like the consumer’s name and email address. Therefore even those who are technological challenge can sign up for newsletter and daily bonus content
- Imparts information regarding other products as well
With each update that the social media based email marketing provides information which your loyal base will get to know of, and share those products on their social media page. The followers of that person/page will check out your website on the basis of recommendation, and the footfall to your content will increase.
- Curates a personalised list of products
Online businesses offer products to consumers based on the person’s behavior in the online world. This gives a business the ability to create a list of products that they can recommend, and will personally appeal to each individual audience. Instead of offering a general view, social media based email marketing offers that personal touch which.
- Keeps consumers up to date with all new developments
Social media based email marketing provides customers information on new articles, content, products that your page produces and the information about the material will be sent to the customers inbox email address which they have provided when assigning up for the same therefore your customers will get to know about all your updates.
- Has an option for time preference
It can so happen that consumers may get annoyed with the number of emails constantly barraging them in their inbox. However social media based email marketing offers the consumer an option to opt for the frequency of the emails they can choose to get content daily, weekly, or even a monthly basis. You give your consumer the ability to choose when they would require their newsletters so that the emails cannot be lost in the deluge of other mails.
DISADVANTAGES OF SOCIAL MEDIA BASED EMAIL MARKETING
- Not a lot of people sign up for such marketing tactics
The problem with social media based email marketing is the fact that no matter how much you garnish and decorate your page and add flair to your content, most people simply will not sign up — they would rather check up on the website than commit to such mail marketing tactics.
- Does not make a lot of money
Since many consumers of your content are unwilling to sign up for your chosen social media based email marketing, it makes it more difficult to make a profit off of your content. If you are investing in such tactics, make sure that you have some sound financial plan prior to engaging in such schemes.
- Devoid of income from advertisements
Social media runs on advertisements through which they can increase content and even garner some considerable income. Due to the lack of consumers applying marketing tricks like newsletters and welcome emails, it might be difficult to get advertisers to invest in your email marketing tactics.
- Can be treated as spam
It is a common feeling among consumers that newsletters may be spam. Many newsletters can get lost in the spam bin folder of your email, and will not reach your consumer at all in the first place. Many email marketing products can actually be seen as unnecessary emails that inundate your consumer’s inbox.
Social media based email marketing is the new thing in town. Many businesses have taken advantage of this option to showcase their products or updates and new articles. There are quite a few advantages to adhering to social media based marketing – the number of people who opt for such marketing strategies are those who are loyal to your brand.