If you are keen to build a website or a blog for yourself, then WordPress is the easiest solution you can opt for. Technically speaking, it is an “open-source content management system” that is licensed under the GNU General Public License version 2 (GPLv2). This WordPress software, hence, can be easily modified by anyone without any cost.
Several crucial aspects of your website can be managed through WordPress. The best part is that you can use this software even without having any knowledge in computer programming. Therefore, this software is accessible to everyone, even to those who are not developers.
Pros and cons of WordPress:
Pros of WordPress:
- Content can be added easily:
In a database the content is stored. You can create a separate folder to save the media files like important images. With the use of the post editor the content can be added to your website.
- It is a free tool:
If you want to gain complete control over your website, then WordPress is the best software you can use. The essential data and files can be saved and controlled by you if you create your own website. It’s extremely easy for you to move your website wherever you want and it’s absolutely not necessary to adhere to any specific web hosting company.
- Extensions and add-ons:
In order to extend your own website you can gain access to plugins, extensions and add-ons. Access to these professional applications helps you explore various features of your website.
- Make your Website super fast:
Make your website accessible and super fast with WordPress. All the “SEO best practices” can be used in order to involve new users.
WordPress gives you the scope to customise your website as per your wishes. You will be given myriads of templates and website designs to choose. Hence, the entire process of creating a unique website gets easy with these customization options.
WordPress is extremely popular. Every newbie writer or an entrepreneur uses WordPress to create a website or a blog. As a result, integrations of many “third-party tools” are already available. Your SEO tools, ‘email marketing software’, payment gateways, lead generation tool and CRM software can be accessed through WordPress.
WordPress involves no extravagance. It is free and extremely affordable. You can install it any time you want on your server. If you are interested in employing your creative faculties, then you can build a unique website with all the free themes that are available.
Online shopping has become a new-age trend. If you manage to optimize your content and amplify your brand, then through WordPress you can engage numerous buyers. WordPress gives you an idea of the words you can use for your brand to increase sales for your business.
If you are a blogger and if you want to start your own blog for earning money, then this is a great platform. You can commercialize your interests through WordPress.
WordPress is mobile-friendly. If you want to view your blog or your website using electronic devices like mobile phones and tablets, then you shouldn’t worry at all, because most of the themes are integrated in a way that they can be viewed on any device.
- Open-source content management system:
You don’t have to be a professional programmer or a developer to use WordPress. Anybody can use this open-source software- be it a blogger, a researcher or an entrepreneur. You can readjust or study its source code.
Cons of WordPress:
- Security issues:
WordPress is easy to use primarily because it is free. But this aspect has a negative side as well. Many potential hackers can hack your website. As anybody can use this software, it is vulnerable to a great extent.
Your WordPress files, plugins or themes need to be updated frequently; if not on a daily basis, but surely quite a few times within the span of a single month. If you do not update your software regularly, you may run into some problems and as a result, you may have to revert to the previous version.
- Custom layouts:
The custom layouts available in this software are difficult to use. Many designs are not easily accessible. Hence, you cannot operate them the way you want to.
It’s true that you don’t have to be a professional developer to use this software, but having basic knowledge in web marketing and web development is necessary. Navigating through this software can turn out to be a bit easier if you have a prior knowledge in basic programming.
- A concrete plan:
If you want to create a website to grow your business then you must have a plan ready before you use this software. Without a concrete plan, your business idea may lose credibility.
The speed of your website can decrease because of the implementation of certain themes that contain redundant generic code. To avoid this, you must have a former WordPress experience because that is how you will be able to identify the code that you need for your website, and the code you can discard.
- Availability of numerous plugins:
Availability of a number of plugins may lead to hacking, software bugs and viruses. Hence, this involves a security flaw in these plugins. If you fail to manage them efficiently, you are going to receive a lot of spam messages every hour.
SEO plugins cannot control the structure of your website. They are unable to determine canonical URLs. Most importantly, an SEO tool alone cannot optimize your website unless you have some basic knowledge in using the tool. Implementation of an SEO tool or strategy can be complex and troublesome.
If you are planning to develop your WordPress website, you are advised to gain some prior ideas in web development. Otherwise, you can also seek help from a professional team of web developers. WordPress has certain disadvantages, but if you manage to overcome them, it’s a great platform for you.
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“Business, marketing, and blogging – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, HR, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”